I’m back!! After interning with Brynn Capella last summer and walking in graduation, I was excited to return to Chicago. I’ve decided to return for another semester as the lifestyle marketing intern because I felt like there was more to experience. In the summer, I had started a few weeks later than the other interns. …
It’s about time your hard earned $$ turned into compliments! When was the last time you got a compliment on your favorite black bag?!? Granted that could be for several reasons 1) they’ve seen it before in every department store or on several of their friends and 2) it blends in. Yes this skirt (well …
If you’ve ever wondered how much prep goes into a photoshoot, the answer is… A LOT. Seriously though, until you’re actually preparing for one yourself, you won’t realize how many small details need to be accounted for. We all see ads and images in magazines and online all the time, but I never really thought …
At college in Kalamazoo, I worked with several small boutiques learning about inventory, marketing and more. So I was excited to get hands on experience on the other side, the vendor. Learning what it takes to be successful in today’s society has been a blast so far, but it’s also been eye-opening finding out how …
I have only been with Brynn Capella for a short time, but I think it’s important to reflect and share how much I have already experienced and learned. What I found myself worrying about most when starting off my career was getting lost in a group of interns in a big corporate company. Working for …
Learning about wholesale and working with boutiques was a whole new avenue for me once I began interning with Brynn. But my favorite part so far has been when we visited boutiques and we met with the buyers. I love seeing the relationship between buyer and vendor. In school, we always talked about buyers and …
As a business, I believe that it’s always important to give back in some form or fashion. When looking for an internship this past spring, one of the qualities that stood out most to me was that Brynn donates a handful of her bags to charity every year. It can be hard to find time …
From the eye of a young apparel designer, my first step of design would be to sketch, sketch, sketch with no worries! I learned, however, this is not always the case. Taking into account the customers needs, the stages of the design process may vary. There are many steps to take before the sketching can …
I don’t know about you but shopping while drinking a glass of wine sounds like a perfect girls day to me. This past Thursday, we were the featured designer at Stumble and Relish’s Sip & Shop Trunk show event. Now before we could start sipping wine, we had lot of planning to do days before …
The fashion industry is something that you can only truly understand if you educate yourself about it. I can’t count the number of times I’ve gone shopping with a friend and they’ve said “there is no way that’s actually a $100 t-shirt.” But they only say that because they just don’t understand it. They don’t …
It can be hard to stand out as a handbag designer. Not only is everyone making handbags nowadays, but the majority of handbags in the retail market look the same. Every now and then handbag designers come up with distinct elements to add to their designs creating a signature for their brand. The idea is …
We all know, and sometimes ignore, those obvious signs of handbag wear. Girls, you know who you are! Does your bag: have a broken or ripped handle? Does your bag: have stains you can’t remember what they are or where they came from? Do you: have to jimmy the zipper ever-so-slightly like morse code just to get …
Although it’s difficult going through the interview process and trying to figure out millennials, offering internships can really be worth it when you find those hidden gems! Over the last 7 years, I’ve had my fair share of headaches (believe me!) but I’ve definitely had some heartaches too, when I have to see them go. I …
An Inside Look: Since I began my Internship with Brynn, so many people have asked me how it is and what I do. There is not one way to really answer these questions because there is so much more to it than people could ever imagine! The most important part of it all is making …
Many people are lucky to have pets, but not everyone is lucky enough to be able to bring their pets to work with them! Here at the Brynn Capella office we have two lovely cats that keep us company and many of the boutiques that sell our bags have shop pets too! Over the years, …
This past Wednesday, I got to help out with the Baubles, Bags & Garb event that Brynn was a part of! This was a designer event that featured Brynn, Heidi Hess and Dana Reed. Whether you were coming to shop or just to hang out and mingle with the designers, it was a super fun time … Continue reading
Before interning with Brynn, I had absolutely no clue about what a product lifecycle was. Of course I knew that there was an important connection between merchandising and design, but if I’m being completely honest, I never knew how important it really was. Brynn has been able to show me every aspect of merchandising and … Continue reading
Just imagine it… the warm sun on your skin, your favorite ice cold drink by your side, and your toes in the water. We know you water lovers are thinking about it – especially with the bitterly cold weather we’ve all experienced lately. But overthinking every piece you pack, is the quickest way to torpedo your … Continue reading
Last summer, I mainly focused on the basics of recording charity requests and emailing with them. But the opportunity to be more hands-on for the entire process from start to finish was so much more exciting than I thought it would be! I got to test out my organization skills, as well as photoshop. Charity … Continue reading
Yesterday was the first day that I got a REAL hands on experience shooting with Brynn and her amazing photographer Evan! This wasn’t the first shoot I’ve been to, but it was the first time I got to experience the entire process. I realized how important it was for me to actually have this hands … Continue reading
It’s all about letting go of your dark pieces and adding some lighter tones! March temperatures are constantly changing no matter what part of the country you live in. Especially nowadays! Mother Nature doesn’t seem very happy. Which is just a reminder that key accessories can make any basic outfit extraordinary! Jackets can now be … Continue reading
This week I went home for Spring Break and although I was excited for warm weather, traveling always stresses me out. I know, it seems like I would be more comfortable with doing it, but every time the day of my flight rolls around I somehow seem to be more and more frazzled about what to … Continue reading
