I’m back!! After interning with Brynn Capella last summer and walking in graduation, I was excited to return to Chicago. I’ve decided to return for another semester as the lifestyle marketing intern because I felt like there was more to experience. In the summer, I had started a few weeks later than the other interns. …
It’s about time your hard earned $$ turned into compliments! When was the last time you got a compliment on your favorite black bag?!? Granted that could be for several reasons 1) they’ve seen it before in every department store or on several of their friends and 2) it blends in. Yes this skirt (well …
If you’ve ever wondered how much prep goes into a photoshoot, the answer is… A LOT. Seriously though, until you’re actually preparing for one yourself, you won’t realize how many small details need to be accounted for. We all see ads and images in magazines and online all the time, but I never really thought …
At college in Kalamazoo, I worked with several small boutiques learning about inventory, marketing and more. So I was excited to get hands on experience on the other side, the vendor. Learning what it takes to be successful in today’s society has been a blast so far, but it’s also been eye-opening finding out how …
Learning about wholesale and working with boutiques was a whole new avenue for me once I began interning with Brynn. But my favorite part so far has been when we visited boutiques and we met with the buyers. I love seeing the relationship between buyer and vendor. In school, we always talked about buyers and …
As a business, I believe that it’s always important to give back in some form or fashion. When looking for an internship this past spring, one of the qualities that stood out most to me was that Brynn donates a handful of her bags to charity every year. It can be hard to find time …
From the eye of a young apparel designer, my first step of design would be to sketch, sketch, sketch with no worries! I learned, however, this is not always the case. Taking into account the customers needs, the stages of the design process may vary. There are many steps to take before the sketching can …
I don’t know about you but shopping while drinking a glass of wine sounds like a perfect girls day to me. This past Thursday, we were the featured designer at Stumble and Relish’s Sip & Shop Trunk show event. Now before we could start sipping wine, we had lot of planning to do days before …
The fashion industry is something that you can only truly understand if you educate yourself about it. I can’t count the number of times I’ve gone shopping with a friend and they’ve said “there is no way that’s actually a $100 t-shirt.” But they only say that because they just don’t understand it. They don’t …
It can be hard to stand out as a handbag designer. Not only is everyone making handbags nowadays, but the majority of handbags in the retail market look the same. Every now and then handbag designers come up with distinct elements to add to their designs creating a signature for their brand. The idea is …
We all know, and sometimes ignore, those obvious signs of handbag wear. Girls, you know who you are! Does your bag: have a broken or ripped handle? Does your bag: have stains you can’t remember what they are or where they came from? Do you: have to jimmy the zipper ever-so-slightly like morse code just to get …
Although it’s difficult going through the interview process and trying to figure out millennials, offering internships can really be worth it when you find those hidden gems! Over the last 7 years, I’ve had my fair share of headaches (believe me!) but I’ve definitely had some heartaches too, when I have to see them go. I …
An Inside Look: Since I began my Internship with Brynn, so many people have asked me how it is and what I do. There is not one way to really answer these questions because there is so much more to it than people could ever imagine! The most important part of it all is making …
Many people are lucky to have pets, but not everyone is lucky enough to be able to bring their pets to work with them! Here at the Brynn Capella office we have two lovely cats that keep us company and many of the boutiques that sell our bags have shop pets too! Over the years, …
Being in a marketing position means you are always rolling with the punches. There is always a new tactic, market or media field. Recently, we have started working with Springbot to help us concentrate our marketing efforts and bring some more traffic to our webpage. In this world of social media, search engines and online … Continue reading
For the past three summers, I have worked for a boutique called, Frolic, located in New Buffalo, MI. It’s located on the main strip in this beautiful beach town along Lake Michigan. It’s owned by a mother and daughter who love giving back to the community and appreciate artisan work. So as soon as we … Continue reading
I was recently reminded of how difficult it is to name a collection. Our team has been working on naming Brynn’s Fall 2018 collection and colors of the collection for a couple weeks now. Yes, it sounds simple enough but it’s a long process! We start with the inspiration from the mood board. But that … Continue reading
This past weekend, we had our Fall Photoshoot for the upcoming newest collection of Brynn Capella handbags! I had worked on photoshoots in the past and loved the energy and atmosphere so I was thrilled to experience this shoot. My previous shoots were in college for Kent State’s Fashion and Lifestyle Magazine. I was able … Continue reading
This past weekend, we had an outdoor photo shoot for Brynn’s upcoming Fall 2018 collection. Although I have helped plan fashion shows and work back stage getting the models ready in the past, this was a new adventure for me. Let me tell you, behind the scenes of a photo shoot is very different than a … Continue reading
The past few weeks have been a whirlwind! From showcasing my senior collection to finish my junior year at the Missouri State University to moving to a new state for my fashion design internship for the summer. I spent over 300 hours designing and making my senior collection, then it took an extra 20 hours just … Continue reading
While studying abroad in Florence, Italy, I had the amazing opportunity to attend multiple trade shows. Italy, being the leather capital of the world, I was surrounded by tables and tables of the best leather you could see, feel and purchase. I had always understood that Italian leather was the top of the line, however, … Continue reading
