I was recently reminded of how difficult it is to name a collection. Our team has been working on naming Brynn’s Fall 2018 collection and colors of the collection for a couple weeks now. Yes, it sounds simple enough but it’s a long process! We start with the inspiration from the mood board. But that …
This past weekend, we had our Fall Photoshoot for the upcoming newest collection of Brynn Capella handbags! I had worked on photoshoots in the past and loved the energy and atmosphere so I was thrilled to experience this shoot. My previous shoots were in college for Kent State’s Fashion and Lifestyle Magazine. I was able …
When I first accepted this internship, I was excited and nervous at the same time. For the past four years, I have had to worry about getting that A in a class or making sure I got my teachers approval. But now what was I going to have to worry about?! Since starting, I was able …
Nothing says spring like pink…Literally… And according to elle magazine, this spring is all about this Millennial Pink hue. For some women, pink is simply pretty, a flattering shade that brings color to the cheeks, but for others, pink is forever linked with stereotypical girliness. Some might say, it’s a postmodern feminist statement. I think the key …
At college in Kalamazoo, I worked with several small boutiques learning about inventory, marketing and more. So I was excited to get hands on experience on the other side, the vendor. Learning what it takes to be successful in today’s society has been a blast so far, but it’s also been eye-opening finding out how …
Learning about wholesale and working with boutiques was a whole new avenue for me once I began interning with Brynn. But my favorite part so far has been when we visited boutiques and we met with the buyers. I love seeing the relationship between buyer and vendor. In school, we always talked about buyers and …
As a business, I believe that it’s always important to give back in some form or fashion. When looking for an internship this past spring, one of the qualities that stood out most to me was that Brynn donates a handful of her bags to charity every year. It can be hard to find time …
From the eye of a young apparel designer, my first step of design would be to sketch, sketch, sketch with no worries! I learned, however, this is not always the case. Taking into account the customers needs, the stages of the design process may vary. There are many steps to take before the sketching can …
I don’t know about you but shopping while drinking a glass of wine sounds like a perfect girls day to me. This past Thursday, we were the featured designer at Stumble and Relish’s Sip & Shop Trunk show event. Now before we could start sipping wine, we had lot of planning to do days before …
The fashion industry is something that you can only truly understand if you educate yourself about it. I can’t count the number of times I’ve gone shopping with a friend and they’ve said “there is no way that’s actually a $100 t-shirt.” But they only say that because they just don’t understand it. They don’t …
It can be hard to stand out as a handbag designer. Not only is everyone making handbags nowadays, but the majority of handbags in the retail market look the same. Every now and then handbag designers come up with distinct elements to add to their designs creating a signature for their brand. The idea is …
We all know, and sometimes ignore, those obvious signs of handbag wear. Girls, you know who you are! Does your bag: have a broken or ripped handle? Does your bag: have stains you can’t remember what they are or where they came from? Do you: have to jimmy the zipper ever-so-slightly like morse code just to get …
Although it’s difficult going through the interview process and trying to figure out millennials, offering internships can really be worth it when you find those hidden gems! Over the last 7 years, I’ve had my fair share of headaches (believe me!) but I’ve definitely had some heartaches too, when I have to see them go. I …
An Inside Look: Since I began my Internship with Brynn, so many people have asked me how it is and what I do. There is not one way to really answer these questions because there is so much more to it than people could ever imagine! The most important part of it all is making …
Many people are lucky to have pets, but not everyone is lucky enough to be able to bring their pets to work with them! Here at the Brynn Capella office we have two lovely cats that keep us company and many of the boutiques that sell our bags have shop pets too! Over the years, …
My time with Brynn has come to an end. I am not really sure where summer went, but it went by WAY to fast. Working along side Brynn, Magee, Whitney, and Kristina was so fun. From outdoor random photoshoots for social media to discussing how to make the business grow I gained so much wisdom … Continue reading
While we are amidst transitioning the company from making only two seasonal collections to offering a year round collection. We have been working on new and updated handbag designs to offer a greater selection of unique handbags, whether that is in the design or materials used. So it’s exciting and scary at the same time … Continue reading
This summer I have worked on increasing my marketing skills and techniques. When I started the internship in May we decided that one of our main goals was to really focus on retargeting strategies. This includes sales for our subscribers, trigger emails, ads and continuing to always keep our current customers up to date. “Retargeting, … Continue reading
When I was a little freshmen going through sorority recruitment, everyone always said “trust the process” and boy were they right. The weeks of planning and preparation are over, I am able to sit back and process how everything fits together. But I would be lying to you if I said planning for an event … Continue reading
The fashion world is always changing. However, in the past few years it has changed more than ever, from fast fashion to the always growing popularity of online shopping. People are more aware of pricing than ever. Consumers also have more power because big businesses typically match their competitors sales and prices. Shopping malls and … Continue reading
Here I am talking about Instagram again…but it is such an important media in our daily life as well as in our business life. The real question we all have about Instagram is, why are people clicking on the app? Is it because they want to keep up with their friends? Celebrities? Influencers? Brands? And … Continue reading
After weeks of preparation, the day for the trunk show at Frolic boutique finally arrived. I was so excited to have Brynn and the handbags in the store I work at every summer. It was the day after the 4th of July and tons of Chicagoans come to New Buffalo for the holiday and summer in … Continue reading
