I am so excited to be the new Design Intern at Brynn Capella! One of the first things I learned is sometimes the business behind the design process is anything but smooth sailing.
You might think there is nothing hard about design. You sketch it out, order the materials, and you make it. But design is so much more than that. As a small American-made company, we don’t have a huge staff to rely on, communication between us and vendors can go back and forth for weeks, so basically if not planned carefully weeks can turn into months.
Brynn started the idea of introducing Guitar Straps into the line last fall. But with holidays and COVID-19, things got delayed….way delayed! (see her January post) Fast forward to now, we got back into the swing of things and are now working on Guitar Straps.
New to all of this, I am now discovering all the steps involved in the process. It’s not just about deciding what prints to use on the straps, but are they available? How much time will it take to deliver? Does the price work within our budget and how many different prints do we want to make?
Because these aren’t typical straps, we are looking for slightly thicker leather to use. So we’ve been on the search for new leather, of course at the right price point. To my surprise, its been way harder than I thought. Needless to say, it’s been an adventure in itself. But long story short, the process of emailing companies about getting samples, negotiating prices, and understanding turnaround and shipping times has added more time to the project than we thought.
So once again, we thought we’d have them online in July, but now we are crossing our fingers that we will have them ready by September. As we narrow down our prints, order our leather and get the patterns finalized, we will keep you posted on our crazy world in this design process.
Because in the end, I know this journey will be worth it.
Keep an eye out for new posts, updates about our process, and if you have any comments or suggestions about our designs hop on over to Facebook. And don’t forget about our Facebook Live every Friday at 5pm Central Time!
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