While we are amidst transitioning the company from making only two seasonal collections to offering a year round collection. We have been working on new and updated handbag designs to offer a greater selection of unique handbags, whether that is in the design or materials used. So it’s exciting and scary at the same time … Continue reading
Tag Archives: fashion
Transitions
The fashion world is always changing. However, in the past few years it has changed more than ever, from fast fashion to the always growing popularity of online shopping. People are more aware of pricing than ever. Consumers also have more power because big businesses typically match their competitors sales and prices. Shopping malls and … Continue reading
What to Wear: Weekend Classic
Classic pieces are definitely an investment, but they don’t always have to cost an arm and a leg. For most 20-somethings, the prospect of not shopping Forever 21, Zara or H&M may not seem possible. They’re more worried about making enough money to pay rent and go out with their friends that cheap fast fashion … Continue reading
New Wave of Marketing
Being in a marketing position means you are always rolling with the punches. There is always a new tactic, market or media field. Recently, we have started working with Springbot to help us concentrate our marketing efforts and bring some more traffic to our webpage. In this world of social media, search engines and online … Continue reading
Naming Collections
I was recently reminded of how difficult it is to name a collection. Our team has been working on naming Brynn’s Fall 2018 collection and colors of the collection for a couple weeks now. Yes, it sounds simple enough but it’s a long process! We start with the inspiration from the mood board. But that … Continue reading
What to Wear: Think Pink
Nothing says spring like pink…Literally… And according to elle magazine, this spring is all about this Millennial Pink hue. For some women, pink is simply pretty, a flattering shade that brings color to the cheeks, but for others, pink is forever linked with stereotypical girliness. Some might say, it’s a postmodern feminist statement. I think the key … Continue reading
What to Wear: Tropical Vacation
Just imagine it… the warm sun on your skin, your favorite ice cold drink by your side, and your toes in the water. We know you water lovers are thinking about it – especially with the bitterly cold weather we’ve all experienced lately. But overthinking every piece you pack, is the quickest way to torpedo your … Continue reading