As you might have seen, many small businesses are pivoting this year. For us without events, I’ve been focusing on being super creative with my marketing. Outside of basic online advertising to grab attention, I’ve been having fun coming up with new and unique ideas. Yes we all do the basic sales from semi-annuals to … Continue reading
Ahh yes, the 2019 Holiday Collection. What could be more fun than designing a handbag for the holidays? Exotic glittery leathers and shiny chains… Coming up with a great handbag for all to enjoy… sounds easy right? Being a fashion design student, I design and create things every day. However, I had never designed and … Continue reading
This fall I’ve had a lot of “firsts” with my internship with Brynn Capella. Before the internship, I was somewhat familiar with Facebook’s live feature, but was too scared to use it for myself. I remember my first one; did I really have to be in front of the camera, was I really contributing anything? Slowly … Continue reading
There is a reason why leather has been one of the most trusted materials throughout the centuries. Its durability and functionality makes it a material that will always be a fashion staple. ‘Vegan leather’ is a popular term marketers use to describe faux leather in fashion for it to be perceived as more ethical. Vegan … Continue reading
The design team is excited to announce our recently updated Edie Tote this summer! From the feedback we received from our highly functionally-fashioned customers, we decided to make updates on our current stock of Edie’s to improve its practicality and look. These small but necessary changes will make this Edie the ultimate tote bag. Soon … Continue reading
“If you don’t like the road you’re walking, start paving another one” – Dolly Parton It’s been nearly four months since I took a leap from the corporate ladder I was climbing and chose to blindly follow my dreams of working in the fashion industry. Now..this was not a decision that was made overnight, this … Continue reading
To say that the past 3 weeks have been busy would definitely be an understatement! Besides the normal chaos that goes on in the office, we recently were a part of two events: the Spring One of a Kind Show and the Art in Wilder Park event in Elmhurst. Beyond marketing, I have always had … Continue reading
This past Wednesday, I got to help out with the Baubles, Bags & Garb event that Brynn was a part of! This was a designer event that featured Brynn, Heidi Hess and Dana Reed. Whether you were coming to shop or just to hang out and mingle with the designers, it was a super fun time … Continue reading
Last summer, I mainly focused on the basics of recording charity requests and emailing with them. But the opportunity to be more hands-on for the entire process from start to finish was so much more exciting than I thought it would be! I got to test out my organization skills, as well as photoshop. Charity … Continue reading
This past week, I traveled to Miami for a much needed spring break! Since I’ve been working around handbags the past several months, I couldn’t help but notice the kinds of bags that women carry around this area. Growing up and living in Chicago, I’ve typically been accustomed to the trends of the Windy City … Continue reading
Brynn Capella 