Handbags / Interns / office

Beyond Lifestyle Marketing

It is a common assumption that if you intern at a prominent or large corporate company, you might benefit more because of their knowledge and networking opportunities. However, I have learned through the past few months, that this is not always the case. I never expected to learn so much over such a short period of time as an intern for a smaller business.

As the lifestyle marketing intern, a typical day in the office doesn’t just consist of planning our social media posts for sites like Twitter, Instagram or Facebook, but also working on upcoming newsletters/promotions, marketing campaigns, sales events and even our charity donations. Handling our Instagram and Facebook accounts especially has allowed me to see how important each platform is, but in a totally different way. Brynn talks about finding the beauty (or “the shot”) in everything we do, when highlighting the behind the scenes aspects of a small business from the marketing, design, or merchandising perspective.

Being able to establish content, whether it’s taking pictures at a meeting with the contractor or a boutique, is an important part of ensuring that we offer a diverse range of posts. As a business, I’ve also realized how important facebook is to the Brynn Capella consumer. Posting consistent, visual content on Facebook is key to growing her business.

The cool part is also having the opportunity to work closely in the office with the merchandising and design interns, which has allowed me to observe other aspects of the business. I don’t think that most interns at larger companies have this advantage because they are typically placed in a specific department or on a team that only specializes in one element of the company. Processed with VSCO with f2 preset

At a smaller business, I have the ability to collaborate with the other interns on various projects. For instance, working in the office on days like our recent inventory day has allowed me to gain a better understanding of current and past collections, in addition to how we produce more or less of certain colors based on our predicted selling points. Not your average day as a lifestyle marketing intern, right?

I never anticipated that I would be able to learn about how we communicate with potential boutiques, how the colors/types of leather are chosen for new collections, or how we sell on sites like Etsy and Amazon. Just by being in the office and overhearing conversations between Brynn and the other interns, it can be so easy to learn bits of information from the design or merchandising perspective. This has allowed me to gain a general understanding of how a business runs as a whole. If I had accepted an internship for a larger company, I definitely would not have gained as much of a perspective for how all the elements of a business coincide or had so much fun!

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