The 2016 Wells Street Art Festival was so much fun to attend!
I have been to many art fairs in my life but I have never worked within a booth. I had to refrain myself from shopping the whole time! It was great to talk and introduce Brynn Capella Handbags to new people.
Design -> Sales
From a design aspect, it was interesting to help and watch people find their perfect handbag. The art festival created a better understanding for each bag and I learned so much about the importance of function within fashion. Every customer has different incentives when it comes to purchasing a handbag: size, color, shape, function, price and appeal! Heading back to design with this input and knowledge, helps me discover the balance between function, fashion and perceived value for new styles.
CHECK THE WEATHER!
The weather played a huge part in the Art Festival this year! Saturday was extremely hot but didn’t stop people from attending. We made it through the day with a refreshing breeze and lots of liquids (the beer tent was close). Sunday we saw fewer people but the weather was much more reasonable. Very interesting! Moving to Chicago I never connected the Windy City to us holding down merchandise from flying away!
After all I had a blast!
The Wells Street Art Festival was a perfect place to create new connections and grow as a company!