If you were to come to the Brynn Capella office, you would see pictures. EVERYWHERE. It’s like walking into your own personal magazine that you get to edit and change whenever you see something new! We definitely have stacks of magazines around the office, but it’s nice to have your inspiration right in front of you at all times. Plus, white walls are so much more fun with a bit of color.
In creative fields, it’s perfectly normal for everyone to use visuals to help jumpstart an idea or act as inspiration for a project. Although we are a handbag company, we still look at clothes, shoes, makeup, jewelry, etc. Anything fashion is fair game for lighting the creative spark.
But I’ve noticed the way in which various departments use visuals differs greatly. Design is incredibly detail oriented, as it should be. It involves sewing, leathers, zippers and an assortment of other particulars that I would never think of focusing on. I, on the other hand, am almost exclusively concerned with the layout of a whole photo. If I find myself really liking the way a photo or an ad is put together, I grab it and try to figure out what it is that I like about it. It is the color palette? Is the picture minimalist, with simple colors and clean edges? Or is it organized chaos that somehow works beautifully
There has to be something that made me look twice, and one of the things that I’ve quickly learned is that striking layouts are never easily constructed. It takes a lot of work to make something look like it came together effortlessly, so I’m always on the lookout for ads or recent newsletters that can help me develop a keen eye for visual arrangement. Besides, who doesn’t like to flip through a good magazine?