Hey everyone! This is Elizabeth, Brynn’s new Merchandising Assistant. I’m originally from Flint, MI but I’m spending the summer in Chicago for the internship and loving every minute of it. I’ve only been working with Brynn for about a month, and I have already learned so much.
One of the many jobs that I have as a Merchandising Assistant is finding new boutiques throughout the US that Brynn’s product would fit well in. Although we love shipping all over the country via our relationship with eBags.com, we are excited about getting into the thousands of boutiques across the country. So I look very carefully for the ones that would be best.
We are in a gift boutique here in Chicago called Fixture, and we sell very well there. Patti, the owner, has become a great friend and we love doing trunk shows there. Spare Parts in Lakeview started carrying the line last Fall and simply loves it! Vanessa couldn’t believe she hasn’t been carrying the line longer.
We were excited to add Arm Candy in Santa Monica, CA to our list last year and Boutique 610 in Arizona (boutique pic shown above) has been with us since 2009.
Finding boutiques online can take hours because there are just so many of them, but it is a crucial process. Once I have a list of stores, I call them to obtain their buyer information and to tell them a little bit about the company. I then email the buyer with the line sheets and a more detailed description of Brynn Capella, Inc.
For the future of our company, we are looking to get our products into more cities across the country.
Where do you think our bags would fit best? Are there any amazing boutiques near you that we should know about? Post a comment with the boutiques you have in mind and we’ll be sure to check them out ASAP.
So excited to hear your ideas! Until next time…